Selected professional experience at TSET
Increasing grant applications through clearer communications
TSET needed a coordinated way to explain its funding opportunities and guide potential applicants from initial interest to the application process. Dylan led this campaign in his in-house communications role.
The challenge
Separate grant announcements left potential applicants to piece together requirements, timelines and next steps. The organization needed a clear public-facing path that connected awareness, education and action.
The approach
Dylan connected audience and message strategy with a campaign video, website information and supporting digital outreach. The pieces worked together to explain the opportunity and direct people toward the next step.
Dylan’s role
He led the campaign strategy and messaging, developed the video concept, wrote the script and completed production and editing. He coordinated web and digital content and led stakeholder, subject-matter and accessibility-focused review.
The work
The campaign video is an actual work sample. It was produced alongside promotional messaging and coordinated website and digital content.
The outcome
Submitted grant applications increased 34% from FY24 to FY25. Communications and applicant-journey improvements contributed to this result; the increase cannot be attributed to the campaign alone.
This work was completed in Dylan’s role at TSET, not as an independent Jasna Strategic engagement.